The Mercedes-Benz R-Class microsite was developed by Agency Republic in response to a very real need to allow consumers to engage with this unique vehicle in an inspirational manner, rather than trying to pigeon hole it or describe each potential purpose and expect consumers to understand its role in their life.

Through the digital space we could yet further bring this to life with illustrations tied into each narrative, in the hope of producing an inspirational, thought provoking consumer experience. As with the previous A-to-S site, we took the decision to allow consumers to feel the car - rather than simply show and tell - but this time by way of unique animated visuals and inspired writing delivered in an open unrestrictive and fluid manner.